New Vision Records

New Vision Records

New Vision Records

New Vision Records

New Vision Records

New Vision Records is a cardiff based record label specialising in deep tech, melodic and minimal factions of house and techno.

New Vision Records is a cardiff based record label specialising in deep tech, melodic and minimal factions of house and techno.

New Vision Records is a cardiff based record label specialising in deep tech, melodic and minimal factions of house and techno.

New Vision Records is a cardiff based record label specialising in deep tech, melodic and minimal factions of house and techno.

New Vision Records is a cardiff based record label specialising in deep tech, melodic and minimal factions of house and techno.

Agency –
None – Freelance

Discipline –
Brand Development
Digital
Motion

Art Director –
Jordan Lambert

Agency –
None – Freelance

Discipline –
Brand Development
Digital
Motion

Art Director –
Jordan Lambert

Agency: None – Freelance
Discipline: Brand development, digital and motion
Art Director: Jordan Lambert

Agency: None – Freelance
Discipline: Brand development, digital and motion
Art Director: Jordan Lambert

Agency: None – Freelance
Discipline: Brand development and motion
Art Director: Jordan Lambert

The team at New Vision Records reached out to me and asked if I could create some artwork for their upcoming EPs. I suggested to the team that instead of creating completely different artwork for each release we instead develop the brand further and create a consistent theme that runs throughout the different releases.

The only identity music has when first created is its waveform. Animals have two main components that create their identity, their appearance and their voice or cry. Although they can look very similar one part of their appearance that clearly separates them is their eyes, specifically their iris. No iris is the same, each contains a burst of colour that creates a unique identity for that individual. I took the concept of the iris and created a visual identity from it. Each EP cover contains the same consistent shape but encompasses a different color to reflect that EP’s overall feeling. The jagged lines within the shapes structure creates an inner movement relating to the heavy 4x4 rhythm of house and techno.

The team at New Vision Records reached out to me and asked if I could create some artwork for their upcoming EPs. I suggested to the team that instead of creating completely different artwork for each release we instead develop the brand further and create a consistent theme that runs throughout the different releases.

The only identity music has when first created is its waveform. Animals have two main components that create their identity, their appearance and their voice or cry. Although they can look very similar one part of their appearance that clearly separates them is their eyes, specifically their iris. No iris is the same, each contains a burst of colour that creates a unique identity for that individual. I took the concept of the iris and created a visual identity from it. Each EP cover contains the same consistent shape but encompasses a different color to reflect that EP’s overall feeling. The jagged lines within the shapes structure creates an inner movement relating to the heavy 4x4 rhythm of house and techno.

The team at New Vision Records reached out to me and asked if I could create some artwork for their upcoming EPs. I suggested to the team that instead of creating completely different artwork for each release we instead develop the brand further and create a consistent theme that runs throughout the different releases.

The only identity music has when first created is its waveform. Animals have two main components that create their identity, their appearance and their voice or cry. Although they can look very similar one part of their appearance that clearly separates them is their eyes, specifically their iris. No iris is the same, each contains a burst of colour that creates a unique identity for that individual. I took the concept of the iris and created a visual identity from it. Each EP cover contains the same consistent shape but encompasses a different color to reflect that EP’s overall feeling. The jagged lines within the shapes structure creates an inner movement relating to the heavy 4x4 rhythm of house and techno.

The team at New Vision Records reached out to me and asked if I could create some artwork for their upcoming EPs. I suggested to the team that instead of creating completely different artwork for each release we instead develop the brand further and create a consistent theme that runs throughout the different releases.

The only identity music has when first created is its waveform. Animals have two main components that create their identity, their appearance and their voice or cry. Although they can look very similar one part of their appearance that clearly separates them is their eyes, specifically their iris. No iris is the same, each contains a burst of colour that creates a unique identity for that individual. I took the concept of the iris and created a visual identity from it. Each EP cover contains the same consistent shape but encompasses a different color to reflect that EP’s overall feeling. The jagged lines within the shapes structure creates an inner movement relating to the heavy 4x4 rhythm of house and techno.

The team at New Vision Records reached out to me and asked if I could create some artwork for their upcoming EPs. I suggested to the team that instead of creating completely different artwork for each release we instead develop the brand further and create a consistent theme that runs throughout the different releases.

The only identity music has when first created is its waveform. Animals have two main components that create their identity, their appearance and their voice or cry. Although they can look very similar one part of their appearance that clearly separates them is their eyes, specifically their iris. No iris is the same, each contains a burst of colour that creates a unique identity for that individual. I took the concept of the iris and created a visual identity from it. Each EP cover contains the same consistent shape but encompasses a different color to reflect that EP’s overall feeling. The jagged lines within the shapes structure creates an inner movement relating to the heavy 4x4 rhythm of house and techno.

eye_square_header-01
eye_square_header-02
nvr_eye_development_1.3
nvr_eye_development_1.2
nvr_colour_eye_header
nvr_ep_1
nvr_ep_2
nvr_ep_3
nvr_ep_4
supporting_image_3
nvr_close_ups_3-01
nvr_ep_4-01
supporting_image_1
supporting_images_wide
Soundcloud Website Mockup (Size)

© Jordan Lambert 2020

Twitter  ❘  Dribbble

Twitter  ❘  Behance  ❘  Dribbble